The eSports industry has grown at a tremendous pace over the past few years both from a business and consumer perspective and is expected to keep rising in the future. [v]
Live-streaming has influenced the eSports popularity rise worldwide and as gaming viewership keeps increasing, streaming platforms will become more important in our daily lives. [v]
While Sports are beginning to narrow the monetization gap compared to established traditional sports leagues, achieving full monetization potential will remain a key focus moving forward. [v]
The esports industry has witnessed remarkable growth at a CAGR of 20.9% in recent years. [xi]
The esports market is expected to reach $2,896.7 million in 2025, marking a notable increase from the previous year. [xi]
By 2032, the esports industry is expected to surpass all previous records. With a projected market revenue of $10,905.1 million. Solidifying its position as a thriving and lucrative sector in the global entertainment landscape. [xi]
The digital entertainment industry, particularly in esports, talent management, and game publishing, is rapidly expanding, yet many players struggle to adapt to the fast-evolving demands. Traditional platforms lack the innovation to engage younger, tech-savvy audiences.
Additionally, the gaming and esports ecosystem is fragmented, limiting opportunities for seamless cross-platform engagement. NIP Group Inc. (NASDAQ: NIPG) addresses these gaps by creating an integrated digital ecosystem that capitalizes on emerging trends in esports, game publishing, talent management, and events, positioning itself as a leader in delivering cutting-edge entertainment experiences across multiple platforms globally.
The digital entertainment sector seems to be on the verge of significant growth, with the global esports market projected to reach $10,905.1 million by 2032 [i], driven by increasing viewership and sponsorship opportunities. The events industry is seeking to surpass $2.04 trillion by 2032 [ii], expanding across multiple sectors. Talent management is also experiencing steady growth, expected to reach $25.94 billion by 2030 [iii].
Additionally, the game publishing market is forecasted to grow to $57.73 billion by 2030 [iv]. NIP Group Inc. (NASDAQ: NIPG) seems to be well-positioned to capitalize on these emerging markets, presenting a promising opportunity for investors*.
NIP Group Inc. (NASDAQ: NIPG) stands at the forefront of the rapidly expanding digital entertainment sector, with significant positioning across esports, talent management, game publishing, and events. The company is leveraging its global operations to capitalize on multi-billion dollar opportunities within these high-growth industries.
Net revenues from multiple sectors, including esports, entertainment, gaming, event production, and talent management, have seen significant growth. In particular, net revenues from event production alone increased by a remarkable 376.5% year-over-year[vi], demonstrating the company’s strong financial trajectory.
As of December 31, 2023, eStar Gaming and Ninjas in Pyjamas have secured 117 tournament wins, with total prize money awarded reaching $19.1 million. Additionally, the company has amassed over 16 million followers across social media platforms, further amplifying its reach and influence in the global digital entertainment ecosystem. [vii]
"Re: Aetatis' marks NIP Group's exciting entry into China's dynamic game publishing market, diversifying its offerings while building on its rich esports legacy. This launch is also a critical step as NIP Group works to build a sustainable, integrated digital entertainment ecosystem across its game-centric businesses. Leveraging NIP Group's talent management division's network of top influencers and the recent acquisition of Youngwill, the company is uniquely positioned to engage young audiences on leading social media and short-video platforms. Together, these strengths will help drive NIP Group's ongoing growth and success in the global digital entertainment market.”
NIP Group (NASDAQ: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world leader in mobile esports.
Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.
NIP Group is a comprehensive digital entertainment group, uniting esports, arena event production, talent management, hospitality, and game publishing under one distinctive umbrella.
The NIP Group mission is to develop transformational experiences that entertain, inspire and connect our global following in this new digital age
Born in 2000 with Counter-Strike in its blood, NIP Group has pioneered the esports scene since its inception. NIP Group earned its stripes by competing at the very top level across almost a dozen game titles, always striving to either win or learn.
Click here to read moreFounded in 2014, eStar Gaming owns multiple game divisions, including Honor of Kings (Wuhan eStarPro Team), QQ Speed, Cross Fire, and Call of Duty. As the top-ranked team in the KPL professional league, eStar has an impressive record of championships and numerous accolades, including the first mobile esports gold medal at the 2018 Jakarta Asian Games and multiple King's Glory World Championship titles.
Click here to read moreeStar Entertainment nurtures and represents online artists, assisting them in creating and distributing engaging esports and gaming content across multiple platforms, while also engaging in commercialization activities. In addition, eStar Entertainment provides entertainment marketing and consulting services to global brands, helping them effectively connect with audiences in the esports and gaming ecosystem.
Click here to read moreMAG Studio aims to promote digital culture and establish itself as an esports city operator, with a strong focus on esports content production and coverage of the entire digital sports industry. As a key component of NIP Group's esports+ concept, MAG is dedicated to elevating event experiences for a wide range of clients, delivering innovative solutions that enhance the world of esports and digital entertainment.
Click here to read moreDragonV, a joint venture between NIP Group and Shenzhen Media Group, operates esports and concert events in the Greater Bay Area. As an integrated service provider for the esports and cultural industries, DragonV plays a key role in promoting the region’s sustainable development and driving innovation in entertainment experiences.
Click here to read moreNIP Group Inc. seeks to continue its leadership in esports and digital entertainment by capitalizing on growing global markets. With its proven track record, diverse portfolio, and strategic vision, the company is positioned for significant long-term growth. Investors have the opportunity to become a part of a cutting-edge company that is defining the future of digital entertainment.
Mario Ho (29), the co-founder, chairman and co-chief executive officer of NIP Group, is the CEO of the company’s Eastern business. Through the company’s IPO in 2024, Mario became the youngest ever Asian founder of a US listed company.
Mario founded Victory Five (V5) and the Macau Esports Federation in 2018, serving as Chairman for both entities. As partner of iDreamsky (01119.HK), Mario led the games publishing company to a successful listing on the Hong Kong Stock Exchange, becoming the youngest ever executive to ring the bell in Hong Kong. In 2021, Mario led the merger between V5 and eStar Esports, creating then the largest Chinese esports company. In 2023, he led the merger between ESV5 and Ninjas in Pyjamas, till this date the largest international merger in the esports industry.
Mario received his bachelor’s degree in management science from the Massachusetts Institute of Technology in 2016.
↠ Chair of the Board
Hicham Chahine (35), the Co-Founder, Co-chief Executive Officer and Director of NIP Group, currently serves as the CEO of the group’s Western business. Hicham acquired Ninjas in Pyjamas (NIP) in 2016, and has served as its Chief Executive Officer since then.
Prior to joining Ninjas in Pyjamas and founding NIP Group, his experience ranges from the global financial industry to entrepreneurship. From May 2008 to June 2016, he was the Managing Director of Hedge Funds (approx. 100bln AUM) at Formue, the largest wealth management firm in the Nordics. In February 2010, Hicham founded and served as Chairman of Diglife AS, a private equity firm with investment portfolios in lifestyle, gaming and other technology-related companies. Hicham graduated from BI Norwegian Business School with a bachelor’s degree in business and economics in 2013.
Hicham is the youngest Founder to ever list a company on any US mainlist from the Middle East, Arab World and Nordics.
Mr. Liwei “xiaOt” Sun is our president. He has served as our director since February 2021. xiaOt was one of China’s most famous esports athletes with renown and success in titles such as Warcraft III, Starcraft II and Heroes of the Storm. xiaOt co-founded and served as the chief executive officer of Invictus Gaming esports club in 2012. He founded eStar Gaming in 2014 and led the team to win numerous world and national championships across multiple titles. xiaOt was the co-founder of Wuhan Xingjing Interactive Entertainment Co., Ltd., which later became a subsidiary of Wuhan ESVF. He has also served as the vice-president of the Hubei Esports Association since 2022.
Mr. Hang (Allen) Sui joined us in November 2023 to serve as the chief operating officer. As one of the earliest participants in the Chinese esports industry, Allen has approximately 15 years of experience in the operation of domestic and global competitive gaming projects, including Crossfire, AVA Online, War Thunder, PUBG: Battlegrounds, Valorant and Freestyle. Prior to joining us, Allen served as the assistant publishing producer and publishing producer in the gaming division of Tencent from 2009 to 2018, and associate director of Tencent from 2018 to 2023. Allen was also a former professional Counter-Strike player who competed for WizArds team in 2003. Allen received his master’s degree in laws from Changchun University of Technology in 2009.
Mr. Zhiyong (Ben) Li has served as our chief financial officer since August 2022. Prior to joining us, Ben served as our financial advisor for approximately eight months. He was the chief financial officer of BlueCity Holdings Limited (Nasdaq: BLCT) from 2019 to 2021. He also served multiple positions in GDS Holdings Limited (Nasdaq: GDS) from 2007 to 2019, with the last position held as finance vice president from 2014 to 2019. Ben worked as an associate at PricewaterhouseCoopers Zhong Tian LLP, Beijing Branch from 2005 to 2007. He received his bachelor’s degree in national economic management from the Renmin University of China in 2005.
Mr. Heng (Vulcan) Zhang joined us in March 2021. He oversees our strategic development, including investor relations and corporate financing. He also serves as the secretary to our board. From 2014 to 2020, Vulcan was a senior vice president and secretary to the board of iDreamSky. Vulcan has a China securities investment fund industry practice certificate issued in 2017 by the Asset Management Association of China, and certificates of qualification as secretary of the board of directors issued in 2016 by the Shenzhen Stock Exchange and the Shanghai Stock Exchange. He has also become a co-member of the Hong Kong Chartered Secretaries’ Union in 2020. Vulcan received his financial master’s degree in business administration (FMBA) from the Chinese University of Hong Kong — Tsinghua University Cooperative Education in 2017.
Mr. Lei (Ray) Zhang, the chief experience officer of NIP Group, has served as a director since February 2021 and the senior vice president since January 2021. Prior to joining NIP Group, Lei had served as the general manager for Hongli Culture Communications (Wuhan) Co., Ltd., the operating entity of MAG Studio, since 2017. From 2015 to 2017, he served as general manager of Koi Network Technology (Wuhan) Co., Ltd. He worked as the assistant to the general manager at Yimin Pharmaceuticals from 2013 to 2016, and worked in BGA Division of Airchina Media Co., Ltd. in 2013. Lei has served as the vice president of the Hubei Esports Association since 2022. He received his master’s degree in multimedia from Nottingham Trent University in 2012.
NIP Group Inc. (NASDAQ: NIPG) is a pioneering force in the digital entertainment landscape, specializing in esports, game publishing, talent management, and event production. With a strong legacy dating back to 2000, the company continues to shape the future of gaming culture globally.
TThe portfolio includes renowned brands like Ninjas in Pyjamas, eStar Gaming, eStar Entertainment, MAG Studio, and DragonV, providing a diverse range of assets that strengthen its market position.
As the global esports market grows exponentially, NIP Group is strategically positioned to capitalize on this surge, alongside other fast-expanding sectors like talent management and game publishing.
Investors* have an opportunity to engage with a company that has consistently demonstrated leadership and innovation in one of the world’s most lucrative industries.
i - https://scoop.market.us/esports-statistics/
ii - https://www.globenewswire.com/news-release/2024/09/20/2949762/0/en/Events-Industry-Market-to-Reach-2-046-7-Billion-Globally-by-2032-at-6-4-CAGR-Allied-Market-Research.html
iii - https://www.researchandmarkets.com/report/talent-management#:~:text=The%20Talent%20Management%20Market%20grew,USD%2025.94%20billion%20by%202030.
iv - https://www.verifiedmarketreports.com/product/game-publisher-market/
v - https://sport-gsic.com/wp-content/uploads/2019/07/GSIC-Report-Digital-Transformation-of-Sports-Entitites-by-2025-VL.pdf
vi - https://ir.nipgroup.gg/news-releases/news-release-details/nip-group-inc-reports-first-half-2024-unaudited-financial
vii - https://ir.nipgroup.gg/
viii - https://nipg.com/
ix - https://finance.yahoo.com/news/nip-group-enters-moba-game-101000094.html
x - https://www.scmp.com/tech/tech-trends/article/3272213/stanley-hos-youngest-son-mario-leads-first-listed-chinese-company-esports-industry
xi - https://scoop.market.us/esports-statistics/
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