Author: compasslivemedia

What is Retargeting Advertising? Retargeting advertising is an interactive marketing strategy that focuses on reaching people who, at one point, visited the firm’s website or used a certain service but did not make a purchase. Thus, with the help of cookies or the pixel tracking technique, the retargeting ad can track these potential customers across… Continue reading Strategies for Success with Retargeting Advertising

Introduction Analyst relations, commonly abbreviated as AR, play a special role in an organization’s reporting environment as they act as a communication link between the business and influential analysts in the industry. Some of these professionals offer specific expert opinions and appraisals that can dramatically alter existing market impressions, investors’s decisions, and customers’ preferences. When… Continue reading How do Analyst Relations Work? Metrics and Best Practices

What is influencer marketing? Influencer marketing is a kind of social media marketing that employs influence and product advocates known as influencers, who are people who enjoy a good following on their favorite social media platforms and are considered to be authorities in their line of specialization. The followers trust recommendations from these influencers for… Continue reading How to develop your influencer marketing strategy

What is SMS Marketing? SMS marketing can also be referred to as text message marketing, whereby businesses use text messages to advertise products or services or notify customers of an update. This method takes advantage of the fact that almost everyone owns a mobile phone, and the messages will be sent to the recipient’s phone.… Continue reading SMS and Email Marketing: Why You Should Combine Them

What are Web Push Notifications? Web Push Notifications are pop-up messages that users interact with, which allow websites to send the messages to user devices and even to the lock screen regardless of whether the user is browsing the site or not. These notifications are the means by which websites can periodically remind participants of… Continue reading 10 Web Push Notification Examples to Inspire Your Next Campaign

What is AI Marketing? AI marketing can be defined as using artificial intelligence technologies to improve marketing activities and initiatives. Such techniques include the use of artificial intelligence, big data, and the integration of artificial intelligence for tactics and advertising. Such latest technologies used by an AI marketing firm, like Compass Live Media, the USA-based… Continue reading Is AI marketing right for you? How can you take advantage of it?

Introduction Social media advertising presents multiple advantages that are particularly useful for some companies, according to Compass Live Media in the USA. Through the available social media platforms, business people are able to make their products and services easily accessible to a large number of people with diverse needs. It allows companies to look for… Continue reading What are the Benefits of Advertising on Social Media?

Introduction The Compass Live Media organization, founded in the USA, focuses on changing the world of content marketing in order to attract individual prospects of higher quality. It is widely recognized that content is one of the most significant strategies for achieving business goals in the current challenging environment. While conducting our research and applying… Continue reading 10 Proven Content Marketing Strategies to Attract High-Quality Leads

Introduction Compass Live Media, a firm operating in the USA and aware of the importance of an investor relations (IR) website in engaging with investors, has identified the following benefits: Our excellent IR website is a must and, more than that, a key competitive advantage. This paper is meant to provide a general approach as… Continue reading Step-by-step instructions for creating a custom IR website