Author: compasslivemedia

Introduction Compass Live Media, a firm operating in the USA and aware of the importance of an investor relations (IR) website in engaging with investors, has identified the following benefits: Our excellent IR website is a must and, more than that, a key competitive advantage. This paper is meant to provide a general approach as… Continue reading Step-by-step instructions for creating a custom IR website

What is Conversion Rate? The conversion rate is the percentage of those who visit the website or receive a marketing campaign message that performs a specific call to action, like buying a product, subscribing to a newsletter, or filing a contact form. Considered a primary indicator, it signifies the effectiveness of implemented digital marketing techniques.… Continue reading 7 Ways to Use Customer-Generated Content to Boost Conversion Rates

Introduction Thus, as marketing becomes increasingly complex and multi-faceted, the use of artificial intelligence platforms forms a brand new section in its development. Some organizations, such as Compass Live Media, situated in the United States of America, are using the benefits of information technology in the manner in which they are assisting firms in altering… Continue reading AI Marketing Platforms: The Future of Strategic Brand Growth

A Brief Introduction to Buy Side Marketing Buy side marketing is the marketing of investment products or services that targets the investors and clients to whom they are sold. Thus, in contrast to sell-side marketing, which reaches out to brokers and analysts, buy-side marketing is focused on institutional investors, including mutual funds, pension funds, and… Continue reading Demystifying Buy Side Marketing: Strategies for Investment Firms

Overview Compass Live Media is a company located in the USA, and it focuses on providing services in the production of Investor Relations (IR) websites. They are uniquely tailored to contribute highly towards establishing transparency and therefore boost investor trust as far as the firms are concerned. Specific services that we provide include: mobile optimization… Continue reading 5 Essential Tips for Building an Engaging Investor Relations Website

What’s Remarketing? Remarketing or retargeting advertising, and retargeting services are techniques used in online marketing that target internet users who have shown an interest in products or services similar to those of a particular brand but did not complete a specific targeted action, such as making a purchase on the website or downloading a mobile… Continue reading Crack the Code: Winning Tactics for Retargeting Advertising Success

What is Content Marketing? Content marketing is a business model based on the production and distribution of meaningful, useful, and regular content tailored to a specific target audience. This method leads to the right actions from target customers because it offers relevant information that meets or fits into the target group’s needs and concerns. Another… Continue reading 7 Unbeatable Content Marketing Strategies to Skyrocket Your Business in 2024

What are Retargeting Strategies? Retargeting advertising refers to methods used to target customers who have in one way or another had an interaction with a specific company’s website or application without making a purchase or creating any other form of business. These strategies include placing special promotions on these users as they navigate other sites… Continue reading Top 5 Retargeting Strategies for Increasing Revenue

Introduction Native advertising is a form of advertisement that matches the format of the website it is placed on, and it is also more serious than typical advertisements as it looks more like the content on the website. It needs to be noted that while traditional display ads are seen more as interruptive, native ads… Continue reading What is Native advertising and how it is beneficial for companies?