Introduction In the modern world, customer relations or interaction with app users is extremely critical for any business or app developer. The most valuable tool to sustain such a relationship is the possibility of using push notifications. Communications through the notification bar are immediate and developing messages. That reach users of an application to pass… Continue reading A Comprehensive Guide for Using Push Notifications to Increase User Engagement
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Category: Blog
Introduction to SMS and Email Marketing Mobile marketing messages, particularly the Short Message Service or fax and email sales. These are common elements in the promotional mix in the era of advanced internet advertising. These strategies allow organizations to directly and individually target the recipients of the messages. Whereas email marketing is the process of… Continue reading How SMS and email marketing can increase engagement
What is Investor Relations (IR)? IR is an organizational managerial function that comprises finance, communication, marketing, and security law compliance in a way that fosters mutual interactions between the company managers, the shareholders, and the securities industry. The role of IR website development is to help investors in their decision-making process towards a particular investment… Continue reading The Function of IR Website Development in Current Business Communications
What is Retargeting Advertising? Retargeting advertising is an interactive marketing strategy that focuses on reaching people who, at one point, visited the firm’s website or used a certain service but did not make a purchase. Thus, with the help of cookies or the pixel tracking technique, the retargeting ad can track these potential customers across… Continue reading Strategies for Success with Retargeting Advertising
Introduction Analyst relations, commonly abbreviated as AR, play a special role in an organization’s reporting environment as they act as a communication link between the business and influential analysts in the industry. Some of these professionals offer specific expert opinions and appraisals that can dramatically alter existing market impressions, investors’s decisions, and customers’ preferences. When… Continue reading How do Analyst Relations Work? Metrics and Best Practices
What is influencer marketing? Influencer marketing is a kind of social media marketing that employs influence and product advocates known as influencers, who are people who enjoy a good following on their favorite social media platforms and are considered to be authorities in their line of specialization. The followers trust recommendations from these influencers for… Continue reading How to develop your influencer marketing strategy
What is SMS Marketing? SMS marketing can also be referred to as text message marketing, whereby businesses use text messages to advertise products or services or notify customers of an update. This method takes advantage of the fact that almost everyone owns a mobile phone, and the messages will be sent to the recipient’s phone.… Continue reading SMS and Email Marketing: Why You Should Combine Them
What are Web Push Notifications? Web Push Notifications are pop-up messages that users interact with, which allow websites to send the messages to user devices and even to the lock screen regardless of whether the user is browsing the site or not. These notifications are the means by which websites can periodically remind participants of… Continue reading 10 Web Push Notification Examples to Inspire Your Next Campaign
What is AI Marketing? AI marketing can be defined as using artificial intelligence technologies to improve marketing activities and initiatives. Such techniques include the use of artificial intelligence, big data, and the integration of artificial intelligence for tactics and advertising. Such latest technologies used by an AI marketing firm, like Compass Live Media, the USA-based… Continue reading Is AI marketing right for you? How can you take advantage of it?
Introduction Social media advertising presents multiple advantages that are particularly useful for some companies, according to Compass Live Media in the USA. Through the available social media platforms, business people are able to make their products and services easily accessible to a large number of people with diverse needs. It allows companies to look for… Continue reading What are the Benefits of Advertising on Social Media?
